Achieving The Look

You've Got: Thin, Fine Hair You Want: Thick, Full Hair You Need: Volumizing Mousse
How You Use It: While your hair is still damp, Apply mousse to root area. To evenly distribute the mousse, comb your hair with a wide-tooth comb. For added fullness blow-dry your hair with head upside down and partings opposite of desired look.
Products: Big Sexy Hair Root Pump Volumizing Spray Mousse

You've Got: Straight or Wavy hair You Want: Curly Hair You Need: Curlers or Curling Iron, Hair Spray, and Volumizing Mousse
How You Use It: While your hair is slightly damp apply mousse to root area. Once your hair is dry, spray hair spray on each curl and at the roots for added lift. The smaller the sections you create, the more volume you will get. For added volume pin curls until entire head is curled, then shake out all together.
Products: Big Sexy Hair Spray and Play Hair Spray and Root Pump Volumizing Spray Mousse

You've Got: Dry, Damaged Hair You Want: Healthy Hair You Need: Moisturizing Shampoo, Deep Conditioner, Smoothing Frizz Eliminator
How You Use It: After shampooing your hair with a moisturizing shampoo, use a deep conditioner for added moisture. Leave the conditioner on for 3-5 minutes before rinsing. Apply smoother evenly on wet or dry hair, staying away from the roots (you want to avoid build-up on the scalp). If your hair is severely dry, mix smoother in with conditioner.
Products: Sudzz FX Cashmere Shampoo, Moxee Reconstruct, and Zenyth Frizz Eliminator You've Got: Curly Hair

You Want: Straight Hair You Need: Straightening Balm, a Blow-Dryer and a Flat Iron
How You Use It: When hair is damp, apply straightening balm up the hair shaft almost until to the roots (steer clear of those roots!). Comb through to distribute it evenly, then blow dry hair using a large brush. Spray Hair with Heat Protection. Finish with a flat iron for a super-straight look.
Products: Pureology Super Straight Relaxing Serum and Super Smooth Hot Iron Protection, Ceramic Flat Iron

You've Got: Kinky, Curly Hair You Want: Defined Curls You Need: Leave-In Conditioner and Styling Creme
How You Use It: To give your curls added definition and hold, mix a leave-in conditioner with a styling creme in the palm of your hand. Finger-comb it through damp hair section by section, avoiding the roots. Allow hair to air dry.
Products: Pureology Real Curl and Instant Repair Leave-In Conditioner

Maintain Your Color

Temporary – Lasts through 1-2 shampoos. Coats outside of cuticle but does not usually contain peroxide or ammonia. Will not lift color but will deepen, brighten or enhance existing color.

Semi-Permanent – Lasts 4-6 shampoos. Coats outside of cuticle and down to next layer. Generally is free of peroxide or ammonia. May be more permanent in some situations.

Demi-Permanent – Lingers through up to 20 shampoos. Deposits color between cuticle and cortex. May contain some peroxide and/or ammonia.

Permanent – Cuticle is opened and color is deposited down into the cortex. Contains peroxide and ammonia. Color lasts until it grows out, is cut off or is recolored.

Highlights – Lifts pigments from the cortex. Contains peroxide, bleach and ammonia.

Double Process Color – Cuticle is first opened and hair is lightened 4-6 levels with peroxide, ammonia and bleach. New color is then deposited via a toner into the cortex through the cuticle. Always shampoo with lukewarm water. Hot water will speed up color fadage. Use hair products specifically designed to protect colored hair. Remember that some shampoo products designed to add volume will actually "blow up" the cuticle and thus cause hues to fade much faster. Use products that are specifically labeled as "color safe" Shampoo less often. Even permanent colors will fade faster with frequent washings. Avoid the use of hot styling tools as much as possible. Heat from either appliances or the sun will speed up color loss. When possible, air dry colored strands. Wear cute headgear when out in the sun or when swimming in a pool. Sun, surf, sand and pool chemicals may leach out precious tones or in some cases, cause color to fade or even worse, turn brassy or odd shades of green or orange. Treat colored hair with tender loving care (TLC). Use the best products your budget can afford and remember to deep condition on a regular basis to counteract dryness. Resist the urge to recolor again before at least 2 weeks has passed. Remember, less is more. Avoid any other chemical processes for at least one month. Keep in mind that perms or chemical straightening procedures may cause hair colors to be altered.

Exfoliate Your Scalp

Apply Conditioner to hair, Brushing in opposite direction that the hair grows. Press bristles firmly against scalp, Continue for 10 mins then Rinse.

Avoiding Greasy Areas

Apply conditioner to the bottom 2/3 of your hair first, wait 10 mins, Then put it on your roots and Rinse altogether after another 5 mins.

Protect Your Color

SHAMPOO: Shampoo with a color treated shampoo.
CONDITION: Apply rich conditioner to ends.
HYDRATE: Once a week apply a deep conditioning mask to hair from just below roots to ends.
STYLE: Protect hair from blow-dryer or irons with a heat shielding spray. If going out in the sun, apply a UV-protecting spray.

Keeping Your Blonde, Blonde

Use a clarifying shampoo once a week to remove chlorine and hard water buildup. Brunettes and Redheads should stay clear of these, sulfates can strip color. If your hair turns orange try a purple tone shampoo once a week, they are designed to reduce brassiness. Keep Hydrated a hair mask will help restore softness and shine.